Context

Biz value (1–4)

4

Opportunity

Improve visibility of relevant information

Points

11

Tech ease (1–4)

3

UX value (1–4)

4

Improvements (sample)

Display context for dashboard features

  1. Add key information— at least what and, if there’s room, why— to items under Commonly Used and Recommended Audiences on the dashboard (figure 1).
    • I suggest displaying the info inline, beneath each title, as the what and the why will be non-trivial to some users. ie. “Quickly add and filter audience data from our database.” Behind the info icon could be less pertinent, or benefit-oriented info like. “Use this data with MetaMatch AI to improve the quality of other audience lists”
      • Figure 1. Currently the information icon doesn’t seem to do anything.
      Figure 1. Currently the information icon doesn’t seem to do anything.
  2. Add key information under primary actions on the MetaMatch dashboard (figure 2). Copy should answer the question users might ask— “why perform this action?”
    • Under “Connect Your Tech Stack,” for example, key information should describe how MetaMatch’s integrations allow users to add and augment audience data quickly from different platforms.
Figure 2. The featured actions could encourage and inform interaction with key info.
Figure 2. The featured actions could encourage and inform interaction with key info.