| Area | Opportunity | UX value (1–4) | Biz value (1–4) | Tech ease (1–4) | Points |
|---|---|---|---|---|---|
Improve visibility of relevant information | 4 | 4 | 3 | 11 | |
Focus on layout and interaction design for core views and flows including audience and integration management (mockup included) | 4 | 4 | 3 | 11 | |
Improve navigation within the product to increase usability and user satisfaction | 4 | 3 | 3 | 10 | |
Improve consistency and clarity in the login/signup experience with layout and copy changes | 2 | 3 | 4 | 9 | |
Improve mobile usability for users on mobile devices and browser windows under 1000px | 4 | 3 | 2 | 9 |