Login/signup

Biz value (1–4)

3

Opportunity

Improve consistency and clarity in the login/signup experience with layout and copy changes

Points

9

Tech ease (1–4)

4

UX value (1–4)

2

Improvements (sample)

Layout improvement for creating an account

To make the log in experience more consistent with other web-based products, I propose moving the No account yet? Get started action— repositioning it from top right to below the log in form. While it may appear like a higher-priority location for the action, it is a less likely place for a user to look.

Here is the proposed placement of the
Here is the proposed placement of the Get Started button, below the form. It could be viable of the Continue button as well, but it would need rewording as the current verbiage might be mistaken for Continue if a user is quickly trying to submit their details.
The current placement of the
The current placement of the Get Started button.
The current placement of the create account action is likely more of a friction point on larger desktop devices, where it is further in proximity from the focal page content.
The current placement of the create account action is likely more of a friction point on larger desktop devices, where it is further in proximity from the focal page content.

Copy improvements for Log In Flow (full audit)

The following suggestions are to improve the clarity, consistency, and accessibility of the copy in Metamatch’s login and account creation process. A ROTI analysis was conducted to identify and resolve information that users may find redundant, out of date, trivial, or inconsistent.

Flow step
Heading
Body copy
ROTI analysis (Redundant, Out of date, Trivial, Inconsistent)
Suggested heading
Suggested body copy
Registration email
Subject: “Finish trial registration for metadata application” Heading: “Hello”
“Dear Customer, Welcome to Metadata! Please setup your password by clicking the link below to access your Metadata Trial. Should you have any questions contact us at support@metadata.io. Complete Registration [button] Sincerely, Metadata Support”
R Enter your password / Enter your password I Metadata Inc. / Platform / Metadata / Metadata.io T Hello I setup / set / set up
Subject: “Access your new Metadata trial” Heading: “Complete Your Registration”
“Welcome to Metadata! We’re excited to have you on board. There’s one step left before you can access your trial: Set password and access trial [button] Sincerely, Metadata Support For support, contact support@metadata.io.
Registration flow
“Complete Your Registration”
“Complete your registration by specifying a password”
R heading / body I specify./ set / setup
None
“Set your password to omplete your registration”
Enter email
“Welcome”
“Log in to Metadata Inc. to continue to Platform.”
I Metadata Inc. / Platform / Metadata / Metadata.io T heading (Welcome)
None or “Log In” (no body copy)
“Log in to Metadata.”
Enter password
“Enter Your Password”
“Enter your password for Metadata Inc. to continue to Platform”
R Enter your password / Enter your password R Metadata Inc. / Platform
None or "Provide Password” (no body copy)
“Please provide your password to continue.” or ”Please provide your Metadata password.”
Forgot password
“Forgot Your Password?”
“Enter your email address and we will send you instructions to reset your password. Back to Platform
T Forgot
None
“Reset your password by providing your email address. You will receive instructions via the email provided.”
Forgot password confirmation
“Check Your Email”
”Please check the email address {emailaddress@domain.com} for instructions to reset your password.”
R Check Your Email / check the email
“Please Check Your Email”
”Reset your password with the instructions we’ve sent to {emailaddress@domain.com}”
Forgot password email
Subject: “Change Password” Heading: “Hello”
“Hello, The Reset link is valid for 24 hours. Click the button below to reset your password. Setup Your Password [button]
I change / reset / setup / specify / set / set up
Subject: “Reset your password” Heading: “Hello”
“You’ve requested a password reset for your Metadata account. Not you? Feel free to ignore this message. Reset Password [button] Your link is valid for 24 hours.