💳

Surf Commerce: B2C rewards for marketing data

Project

Surf Commerce

My role

UX Designer & Product Consultant

Timeframe
June 15, 2023 → January 15, 2024
Key metrics

+275k users

The solution

I designed a white-label version of Surf’s web extension and marketplace, along with a feature-rich analysis tools for big brands.

Collaborators

• Engineering team & CTO • Product owners

Surf Commerce: B2C rewards for marketing data

Surf’s reward store became a growing marketplace (+275k users) for retail products and discounts, businesses want to recreate it for themselves. They wanted to reward their own audiences as they saw fit. So we made a customizable marketplace product, just for them.

image

Surf’s brand and retail clients wanted to create their own branded reward store experiences, based on ours. This would be a white-label (a.k.a. brand-it-yourself) version of Surf’s own web extension and marketplace. I worked with the team at Surf to design not only that, but feature-rich analysis tools that can make store/e-commerce data actionable.

Here are some glimpses of the tool our store-managing users are using:

image
image

← Back to Projects