Client
Surf
Collaborators
Engineers and Product team
Role
UX Designer & Product Consultant
Timeframe
June 15, 2023 → January 15, 2024
Steps
User researchContent strategyProduct strategyUX design
Methods
Usability testingUser stories & acceptance criteriaUser flowsWireframesDesign docsDeveloper collaboration
Surf’s reward store became a growing marketplace (+275k users) for retail products and discounts, businesses want to recreate it for themselves— rewarding their own audiences. So we’re making it for them.
Surf’s brand and retail clients want to create their own branded reward store experiences; a white-label version of Surf’s web extension and marketplace. I’ve been working with the team at Surf to design not only that, but feature-rich analysis tools that can make marketplace data actionable.
Here are some glimpses from the tool our store-managing users will be using: